Work
A rapidly scaling logistics program required a stronger planning operating model across all logistics miles and weekly, campaign, and long-term horizons. Data collection, analysis, forecasting, planning transformations, routing inputs, stakeholder decisions, and execution controls needed to work as one connected system.
Castlery needed to establish a stronger digital product and UX capability, improve eCommerce performance, and connect online and offline customer journeys.
Brands operating across Southeast Asia needed a more connected logistics model across countries, marketplaces, and third-party logistics providers.
Lazada was scaling its marketplace across Southeast Asia and needed stronger seller systems, payment processes, integrations, and regional operating standards.
JOOX was expanding across Southeast Asia and East Asia, requiring product delivery, user research, and coordination across markets and functions.
Alongside my formal roles, I have continued building practical experiments with Python, LLMs, coding assistants, and agents.